Kapoor is veteran journalist-turned-script-writer and co-founder of Medient. He started his career with The Times of India, reporting extensively on the Indian film industry. He was a film critic for The Asian Age before turning to screen-writing on a full-time basis. He wrote the controversial Hindi film Ek Choti Se Love Story, which was considered one of the super “hits” of 2002. This was followed in 2004 by a Bollywood musical film, Kiss Kis Ko?, which was based on the lives of ABOB, India's first boy band. In 2005 he wrote Time Bomb, a mini- series produced and directed by internationally acclaimed filmmaker Ketan Mehta that won the Indian Television Academy Award for best mini-series. That year Kapoor also wrote a horror show, Rooh, which won the RAPA award.
Kapoor has executive-produced two films, Yellow and Storage 24. He has served as associate producer on the Hindi films Mr. Singh Mrs. Mehta and Tera Kya Hoga Jonny, which he also co-wrote.
At Medient, Pankaj Kapoor is responsible for content development across all medient platforms. He also oversees the Farm, the writer’s collective and convenes the marketing and Greenlight Committee.